The Unfair Advantage is a “workshop-in-a-workbook.” It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and. The Unfair Advantage is a ‘workshop-in-a-workbook’. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and. Shop our inventory for The Unfair Advantage: Sell with NLP! for INSIDE SALES Professionals (The Unfair Advantage: Sell with NLP! For Selling Professionals).

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The Unfair Advantage: Sell with NLP! (Unabridged)

It still takes practice. To download from the iTunes Store, get iTunes now. Samuel David rated it liked it Aug 13, A graduate of the University of Minnesota, Duane has over thirty years of experience serving business leaders as an industrial psychologist. Check out our Free video series on asking for the business! Miran rated it liked it Sep 27, Do it because your client wants to make the right decision but is a little hesitant to do so for fear of making the wrong decision.

Joshua Valdez rated it really liked it Jan 16, Your email address will not be published. The point is that instead of trying out different sales tactics, there is a strategy to match people’s goals, objections, and styles.

The Unfair Advantage: Sell with NLP! – Duane Lakin – Google Books

Leave a Reply Cancel reply Your email address will not be published. At the witj time, he has discovered that few sales people are trained in how to sell themselves and how to use avantage to increase their effectiveness. As a result, he has dedicated himself to refining and teaching the practical applications of NLP neurolinguistic programming to sales and management professionals.

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This is a book I refer back to all the time. Chubby Builder rated it it was amazing Apr 09, People who suggest this book isn’t entirely accurate which it isn’t are missing the point. In talking with business people from many industries, he realized that the skills used to gain rapport and influence people in the practice of applied psychology are very similar to those skills needed to sell yourself and be persuasive in business.

Marisol Antilef rated it liked it Jan 03, Want to Read saving…. To witu what your friends thought of this book, please sign up. Jon rated it liked it Jul 08, Jerry rated it really liked it Sep 12, Sylvia Grass rated it it lnp ok Jan 01, Tamara rated it it advantxge amazing May 25, Return to Book Page. There are no discussion topics on this book yet. Sep 08, Iulian Baciu rated it liked it. Unabridged by Duane Lakin.

The Unfair Advantage: Sell with NLP! by Duane Lakin

Mitch Albom’s Books Collections. It includes “how-to” ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations.

It is for people who want to have an advantage in everything that they say, write and do. It has some great sales skills advice that can be implemented in person with a lot of practice and some advice about phone sales and scripts. Furthermore, I believe that if you take those same exact words and change your pace and tone to match the situation your conversion numbers will improve dynamically.

A very basic easy to read book. However, most of us including most sales people find themselves ignoring this wwith in pursuit of the ‘best sales deck’ or ‘most effective pitch.


I downloaded the audio version of this book after a quick online search of what was available. Having worked for three swll in the business arena as a contributor to the hiring process for sales people, managers, and executives, he has seen ample proof that selling is hard enough without making it more difficult.

As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.

The Unfair Advantage: Sell with NLP!: Revised Edition

This book is unique in its emphasis on proven practical techniques. Just a moment while we sign you in to your Goodreads account. Customer Ratings We have not received enough ratings to display an average for this audiobook.

If you research NLP and decide to try some techniques, do it for the right reason. Rob Crocker rated it liked it Feb 25, Help us to learn how to be more davantage.

NLP can be used to encourage a particular response, in this case a YES response to whatever we are selling. Much of The Unfair Advantage: Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Duane Lakin is a psychologist and business consultant.

Good book to start NLP in practice. Good insight into face to face selling. The Unfair Advantage began when a client said, “We want to stop coming in second.