But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales. The Ultimate Sales Letter, 4th Edition by Dan S Kennedy – Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is. 14 Feb The Ultimate Sales Letter, 4th Edition by Dan S. Kennedy, , available at Book Depository with free delivery worldwide.

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Selling with Integrity Sharon Drew Morgen. Free eBook available to Tge subscribers only. You can sometimes increase the effectiveness of your entire sales letter by making the guarantee the featured item. Must read if you are in advertising or marketing field or any other proffession – it will help you to tell the story better.

Jun 01, Andrew Nathan rated it it was amazing. Way of the Wolf. The One Thing Gary Keller. Ultimaet a speaker Dan has repeatedly appeared with four former U.

I found this very helpful for me as a business owner. Jul 03, Charles Kraus rated it really liked it. Get relationship help, parenting advice, healthy recipes, and tips for living a happy life from our author experts. This book is a must-read for anyone in sales, marketing, or who owns their own business. You can strengthen your guarantee by linking it with a premium free bonus gift. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.


Mar 12, Aubree Deimler rated it really liked it Shelves: Holiday Hacks By Keith Bradford. You also enhance your credibility. Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country.

The Ultimate Sales Letter, 4th Edition. Marketing Newsletter reaches thousands of people, and he speaks to many more in person each year. Thank You for Arguing, Third Edition. Brand Media Strategy A. When answering, include a direct answer, a testimonial or story, and restatement of your guarantee or free trial. No trivia or quizzes yet.

Write these items down in order of priority.

The Art of War. Kennedy believes in doing the work rather kehnedy taking shortcuts. This step is the way to be certain you incorporate as many successful strategies, formulas, and techniques as possible in your sales letter.

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

Aug 28, Joanny Liu rated it it was amazing. Lots of great ideas that are still relevant today.

May ultimxte, Matthew rated it really liked it. Old but still valid arguments about how to write a great ad copy. Zero to One Blake Masters. Profit First Mike Michalowicz. He is the author of No B. May 12, Viivika Tamm rated it liked it. Put simply, he works hard to collect the information — a lazy man would say an excessive amount — that he needs for each part of the sales letters he writes. The 5 Second Rule. Instead… focus… on the relative minority… who will be interested… write for the buyer, not the nonbuyer.


We use cookies to give you the best possible experience. For analytical readers, use long copy, facts, stats, graphs, etc. See great dab deals. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book. Business Success, No B. Your Cart items Cart total.

Book Summary: The Ultimate Sales Letter by Dan Kennedy

Great tidbits of info that opened my eyes to some tactics that seem so simple yet overlooked. If you haven’t figured that out by now look at the gas prices, cost of homes, food, etc. Who else has tried selling them something similar, and how has that effort failed? Or, browse more book summaries. In this new edition of his top-selling kenney, author Dan Kennedy explains why some sales lftter work and most don’t.

Think Like a Freak. Will reread this book and implement more of what it says into my workflow. Buy from another retailer.

You can give your guarantee a different twist by presenting it as a free trial offer. It sometimes pays to exaggerate our ROI promise, then bring the reader back down with copy like this: I have a few reasons for not liking this book, and I happen to think they’re pretty good.