1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL’s mission is t.. . to Marketing ▻ Introduction to Marketing Mix ▻ 4 P’s of Marketing ▻ Marketing Mix on Hindustan Unilever Limited (HUL) ▻ Conclusion ▻ Bibliography.

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HUL also has Axe which has various grooming products and Brylcreem styling products for men. Explain various functions of Human Resource Management.

The width of an organisation’s product mix pertains to the number of product lines that the organisation is offering. Hindustan Unilever has 6. Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for money products.

Functions of Human Resource Management. The names and other brand information used in the Marketing Mix section are properties of their respective companies. HUL had a revenue of Rs. Popular posts from this blog. The Vaseline is in skin care category.

To reach the rural sector HUL has various rural distributors which then forward to the rural sub stockists to the rural retailers.


Under the brand name Annapurna it sells Salt and Atta. HUL also has 30 factories across the country which are further connected to more than stockists which again then reach the retail outlets which are the convenience stores and the super markets.

HUL has the widest outreach to the customers through its 6.

Top Companies Lists Explain product mix decisions. Dr Reddys Marketing Mi.

The Lifebuoy is in the hand wash and toilet soap segment. Question- What do you mean by Human Resource Management? For exampleClose-up, brand of HUL is available in three formations and in three sizes. Question — Define International Marketing.

But there are also Dove, Lux and Pears which provide various cosmetic product for homes. Explain nature and scope of Hl Marketing. Hindustan Unilever HUL is one of the leading company, offering many products and hence a wide price range.

With the coming up of Carry and Forward agencies it has been able to reach many deep pockets of the country with a significant cost reduction.

The entire product range across categories in the HUL marketing mix is discussed as follows.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

Question- What do you mean by marketing management? Meaning of Product Mix.

As in the given diagram of Hindustan Uni Lever product mix, there are 23 products, hence, the length of product mix is Also they have Cif and Domex in the home cleaning segment and dishwashing segment we have Vim and Cif. HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being.


The companies are not associated with MBASkool in any way. For exampleHindustan Uni Lever offers wide width of huul home care, personal care and beverage products.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy

As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same.

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. It also sells its instant food making products and spices under the brand Knorr with noodles, soup, snacking and spices. The depth of an organisation’s product mix pertains to the total number of variants of each product offered in the line.

The Hindustan Unilever company has been listed in the Forbes list as the most Innovative Indian brand in Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its marketing mix. Hindustan Unilever HUL has been heavily investing in the brand promotions as it needs them mostly for brand recall and many a times for introducing new brands.

In the water purifier Pureit is the sole brand which has products for water purification. Concepts Contests Marketing Mix. Apart from the regular distribution channel HUL also employs multi-level marketing to reach to customers requiring professional beauty products.