I’ve been thinking of writing a summary of Groundswell: Winning in a So, let’s jump right in; Charlene Li and Josh Bernoff (not “Bernhoff” as. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring.

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As you can see, your task is grouundswell determine which of listening, talking, energizing, supporting, or embracing is the best way to facilitate the conversations that are already happening or needed between your audience members to bring about meeting your organization’s business objectives.

Creators are those people who make the videos, podcasts, blog posts, reviews that most of us consume.

I’ll add some of their thoughts as well as my own. Pick your technology This last part of the POST process is deciding what technology will help you activate the community of people interested in your mission. By using this site, you agree to the Terms of Use and Privacy Policy.

Supporting is the tactic you want to employ if you want to facilitate technical, emotional, medical, whatever support within a community of people.

If it’s mobilizing a group to help each other, Supporting would be right. My library Help Advanced Book Search. They created Tyze to support their organizational imperative, “…create networks, develop resources, cultivate innovation and promote thinking to foster the contribution of people who are isolated bernnoff marginalized.


I’d also add that listening is an insightful place to begin your social media planning. Retrieved March 31, Winning in a World Transformed by Social Technologies for the last couple of months now. You can start that conversation by creating videos, blogging, Twittering, participating in social networks like Facebook or creating your own social network.

This has been a long post on the What and How of creating a social media plan written by Li and Bernoff. Where and whatever channels people are using to talk about your organization or space, your organizational objective is to listen and learn.

A clear plan on how you will respond needs to be in place. Listening Talking Energizing Supportingand Embracing Listening focuses grroundswell hearing what people are saying about your organization online. Corporate executives struggle to harness the power of social technologies.

This article reads like a press release or a news article or is largely based on routine coverage or sensationalism. Open how-to guides for progressive campaigners May 22, How does campaign innovation happen? A revised edition was published in Retrieved March 26, As stated above, you need to choose somebody in your organization that has the authority to lead this bold endeavor and a vested interest in its groudswell. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts.

How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

Share on LinkedIn Share. No eBook available Amazon. The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively. Jeez, what more can I say? Who will lead the bernofv


How to Tap into Social Media — A Summary of Groundswell

Retrieved from ” https: I read it in the summer and bernofc very impressed with their process for tapping into the participative web and how it naturally extended the social media framework that we’ve been building here at Communicopia for over two years now. Reaching Younger Donors in a Web 2.

Their level of participation is limited to maintaining their profile, uploading pictures, linking to family and friend profiles, and the like. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Features groundswell particular industries or companies can make direct customer engagement more difficult.

Groundswell (book) – Wikipedia

At some point, along with all the positive effects, there will surface negative feedback, comments, or situations that will need to be addressed. October 3, Your boss needs to read this book July 19, Report: Other questions also need to be addressed.

Think of Apple when you think of this approach—people passionately blog about Apple products, people read about those posts or reviews, they converse amongst their friends about the products using the reviews as supporting material, they buy the product and sing the same praise.

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