GFK GEOMARKETING PDF

Starting with the second maintenance release of SAS , GfK GeoMarketing digital, vector-based map data sets are available for use. These map data sets are. Features: MAP= required argument referring to GfK map data. DATA= argument referring to response data. ID statement. BLOCK statement options. Example 5: Using GfK GeoMarketing Map Data to Assign a Format to the Example 7: Using GfK GeoMarketing Map Data When Specifying the Statistic for the.

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SAS/GRAPH(R) Reference, Third Edition

Specify the format catalog to search that has the predefined ISO alpha2 code. This website uses cookies. Here’s a snapshot of what our geodata and a geomarketing approach can do:. Don’t fill this field!

And second, our global digital maps with coverage of multiple regional levels allow you to analyze and cross-reference these insights with the help of a mapping software. Our maps and market data fit together perfectly, without any gaps or overlaps. Please activate JavaScript in your browser settings to enable all features gemarketing this website.

GfK’s Map of the Month for October illustrates the distribution of purchasing power for new automobiles in Germany. The ID statement specifies the variable that is in both the map data set and the response data set and defines map areas. You can further fine-tune your geomarkting and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Industries Solutions Insights Success stories. GfK in your country Contact.

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Share insights on regional market traits and strategies with colleagues. Note that the ISO variable is character. Also note that the ID variable was a numeric geographic locator code glc in the original sashelp. We also calculate data geomaketing your specific products and markets. Previous Page Next Page. Specify a GfK map data set named mapsgfk. Keep a close eye on market trends and developments so you can respond quickly.

The ALL argument specifies that the output should include all of the map areas from the map data set.

GMAP Procedure

This gives you a deeper understanding of your markets and operations. What we do Our geodata helps you tap more market potential in two key ways: Here’s a snapshot of what our geodata and a geomarketing approach can do: Applications Availability Samples Ordering.

RegioGraph – Analyze and visualize your company data on digital maps. Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience geomarketijg.

GfK in your country Contact Blog. Specify the demographics table just created as the response data set. This example uses GfK map data to produce a block map that shows the population of countries in Asia. Don’t fill this field!

From information to insights. The elongated countries in the output indicate that GfK uses a different projection method than does output created with a traditional Asia map data set. Drawing on long-standing market research experience, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more.

This lets you plan reliably across multiple market areas and regional levels.

Geomarketing

Define the title and footnote for the map. Please activate JavaScript in your browser settings to enable all features of this website.

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Set the graphics environment. GfK’s Map of the Month for November shows the distribution of purchasing power across Europe in Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.

Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide: Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers.

Seamless fit between all geodata: Contact us via Email.

Create a table named demographics using sashelp. By browsing our website, you agree to our use of cookies. Geomqrketing how your data interrelates, and spot opportunities for optimization. This table will be used as the response data set.

How you benefit By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide.

By browsing our website, you agree to our use of cookies. The BLOCK statement specifies the variable in the response data set that contains the response values for each of the map areas. Note that the ISO variable was numeric in the original sashelp.

Produce the block map. Here you can find the latest insights for geomarketing.

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