The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.

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Some interesting ideas but far from recommended. Great business related book hrands examples related to real cults and cult like brands. Table Of Contents Introduction 1. View Full Version of PW. Contrary to stereotypes, most cult members aren’t emotionally unstable–they’re just normal folks searching for a sense of belonging.

Inspired by Your Browsing History. In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders.

The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin

Douglas brings some bright thoughts that can be applied by brand managers connecting with some cults. But he overuses the term “cult” to the point of meaninglessness: Nov 10, Margy Levine Young rated it really liked it.

Why People Join 2. Open Preview See a Problem?

The Culting of Brands: Turn Your Customers Into True Believers

The Great Cult Paradox: But in reality, they all fulfill the main definition of a cult: Mar 18, Tim rated it it was ok. Atkin then takes this broad definition and applies it to the commercial realm, making a if case that Harley riders and Apple users, among others, follow similar behavioral patterns. Aug 23, John Fredrickson rated it really liked it Shelves: Banu Guler rated it it was amazing Oct 23, Apr 19, Culitng rated it did not like it.


Please try again later. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.

A very interesting book! Who Runs The Cult? Very interesting exploration of the psychological fulfillment experiences of cults and highly successful branding efforts. Download our Spring Fiction Sampler Now. It examines the ways that brand loyalty resembles cult membership, presenting both as potential useful and healthy.

I guess my biggest problem with the ideas presented in “The Culting of Brands” is the idea that all these powerful tools strong networks, deviance, etc can be used to pull the wool over people’s eyes. Dec 22, Justo Morao rated it it was amazing. May 31, Pages. Aug 26, Bruno Rio rated it liked it. We Love You 4. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new “members,” how to establish a mythology about the company, and how to manage a workforce filled with true believers.

Nevertheless, the rational is built in a quite boring way and the data is merely intuitive.

The Culting of Brands by Douglas Atkin | : Books

The Best Books of Return to Book Page. Mar 31, Kat Lynch rated it really liked it Shelves: Stay in Touch Sign up. Yet his superficial consideration of groups like the Unification Church and the Landmark Branfs rarely gets into the specifics of those belief systems, instead presenting a fuzzy image of people bonding together to give their lives meaning.


Thanks for telling us about the problem. I really learned a lot from this book. He interviewed countless cult members to find out what makes them tick. Yes Its now time to learn the nature of Cult. Jan 22, Djayawarman Alamprabu rated it really liked it Shelves: Refresh and try again. As a caveat, I am not much of a non-fiction reader I was left with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smar As a caveat, Bransd am not much of a non-fiction reader At first glance, companies like Apple and Nike have little in common with organizations off the Hell’s Angels and the Unification Church.

Very entertaining and easy read. Culting Is A Contact Sport 6. We are experiencing technical difficulties. Aug 21, Tim rated it it was ok. Obvious negative examples, like Waco and Jonestown, are cursorily dismissed as badly managed.

The Culting of Brands

Despite a little overkill on the whole “cult” metaphor, a good read for anyone looking to help their organization thrive in an increasingly skeptical marketplace. Maybe that’s the point, but I would have liked to have seen more about creating a quality product as a strategy to brand people to you.